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A SPEEDY RACE

How about if we collected 20 billion heart beats together? Or how would you feel about having training tips given by Apa Sherpa, the man who has climbed Mount Everest 20 times?
We used these ideas to build two international marketing campaigns for the Movescount service. The campaigns utilized Movescount’s features, as well as heartbeat data stored on the platform, in a unique way.

A FAST BEAT

How long does it actually take to gather 20 billion heartbeats? We asked people to store their heart beat rates on Movescount and make a guess as to when the target would be reached. Our goal was reached in 458 days and the person who guessed right won some amazing prize products by Suunto. A single person just watching TV would need 634 years to achieve this same target, while someone cycling would reach it in only 254 years.

CAMPAIGN SITE

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ON TOP OF THE WORLD

Apa Sherpa has climbed Mount Everest more times than anyone else. What an awesome figure to front our campaign! At the start, all Movescount users were asked to record their fitness performance as interestingly as possible. By adding photos, a story, descriptions of routes, heights and similar data, the level of appeal always increased. On the campaign website, Apa shared his own personal coaching tips and encouraged participants to reach for further heights. The most amazing performances were shown as mountains on the page and the winner received the Suunto bracelet device that Apa had with him on one of his trips to the top on Mount Everest.

CAMPAIGN SITE

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