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SUUNTO MOVESENSE

Suunto’s Movesense is a sensor technology that can be embedded in athletic clothing. So far, Movesense has been applied to bras, t-shirts, heart rate belts and kids’ outerwear. I designed the brand identity  for Movescount and created the tagline ”Makes gear sensitive”. Suunto changed it to ”Makes gear sense”, which makes – well, more sense. For strategic reasons, Movesense logo is clearly distinct, but the triangular shape and red color of the logo are related to Suunto’s brand identity.

BRAND IDENTITY

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MOVESENSE GEAR

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